What is a best practices
career site?

Bayard's Career Lab showcases
state-of-the-art thinking, inventive design,
and how online recruiting can be exceptional.

We'd like to share our insights.

For a copy of our most recent white
paper, please take our poll. We'll share
the results of the poll, too.

Bayard Government Solutions

(BGS) is part of Bayard Advertising - an integrated branding and communications agency that serves B2B and B2C clients in a broad array of industries.

Branding vs Advertising?

Creatively strategic or strategically creative?

Innovation sometimes comes in really small areas.

Getting attention and getting paid attention are not the same thing.

Experience matters in an ever-changing world.

Interactive tools, strategies and practices to help you drive ROI.

Around the agency.

Visit our blog.

The role of Wit ;->

How does humor fit into serious communication?

The role of wit

How does humor fit into serious communication?

Like any good storyteller, the best advertising knows how to draw us in, make a point, and get a reaction. Introducing humor into the narrative offers a fun, surprising element that audiences will be sure to notice — and remember.

Humor that's specific to your business and grounded in truth will speak volumes to your audience. It can inspire a desired result such as applying for a job, motivating employees, or shifting perceptions about a profession, a company, or an industry as a whole. So what could be a typical recruiting campaign now stands apart from the rest as it engages, shares a laugh, and makes a real connection with someone, if only for a moment.

And as we know, it's that one moment that can make all the difference.

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